1. The rise of full-screen design: The e-cigarette industry ushered in the trend of full-screen design in 2024. This innovation not only improves the appearance of the product, but also significantly enhances the user experience. The full-screen design, with its borderless display and wider field of view, brings users a more intuitive and immersive operating experience.
2. Revision of transaction management rules: The State Tobacco Monopoly Administration revised and issued the “E-cigarette Transaction Management Rules” on September 2, 2024, aiming to further regulate the e-cigarette market, strengthen transaction management, and protect the legitimate rights and interests of market entities.
3. Temperature and nicotine dosage control: As users’ demand for personalized e-cigarette experience increases, controlling temperature and nicotine dosage has become an important trend in the e-cigarette market. Temperature control technology allows users to customize the e-cigarette experience, while the adjustment of nicotine dosage meets the nicotine needs of different users.
4. Improved cost-effectiveness:
The cost-effectiveness of e-cigarette devices continued to improve in 2024, driving consumer acceptance. Technological advances and optimization of the production process have made e-cigarette products more affordable and attracted more users.
5. Cartridge systems and Squonk Mods:
Innovative technologies such as cartridge systems and Squonk Mods have become important drivers of the e-cigarette market. Cartridge systems provide users with a convenient and portable e-cigarette experience, while Squonk Mods attract advanced users through customizable e-cigarette experiences.
6. Strengthened policy supervision:
In 2024, China and many regions around the world will further strengthen the supervision of e-cigarettes. From production, circulation to sales, the e-cigarette industry has fully entered the era of strong supervision, ensuring the standardized operation of the market.
7. Market reshuffle:
Under the new regulatory system, China’s e-cigarette market has undergone a major reshuffle. The domestic market has shrunk due to policy influences, but the export market still maintains a certain scale. Changes in the market structure have prompted companies to readjust their strategies.
8. Increased user penetration:
Although the penetration rate of e-cigarette users in China is low, it is expected to increase further in the future. With the advancement of tobacco control policies and the continuous innovation of e-cigarette products, the scale of e-cigarette users is expected to gradually increase.
9. Environmentally friendly and degradable materials:
Environmental issues have become an important factor restricting the development of the e-cigarette industry. In the European market, government departments and consumers have gradually realized the damage of e-cigarettes to the environment, so the application of environmentally friendly and degradable materials in e-cigarette packaging and shells has become a trend.
10. Growth of cartridge-type and bottled oil:
Environmental issues caused by disposable e-cigarettes have prompted manufacturers to turn to cartridge-type e-cigarettes and bottled oil. It is expected that by 2024, the market share of cartridge-type e-cigarettes and bottled oil will further increase and become a new hot spot in the market.
VEEHOO should keep up with the trend of full-screen design and launch e-cigarette products with borderless displays and a wide field of view to enhance user experience and attractiveness. Closely monitor the revision of the National Tobacco Monopoly Administration on the detailed rules for the management of electronic cigarette transactions, and ensure that VEEHOO’s products and trading activities fully comply with the new regulations to avoid compliance risks.
Actively develop and apply environmentally friendly and degradable materials, such as PLA, PBAT, etc., for the packaging and shells of electronic cigarettes to respond to the market’s attention and demand for environmental protection. In response to the environmental protection issues of disposable electronic cigarettes, VEEHOO has increased the product development and market promotion of cartridge-changing electronic cigarettes and bottled e-liquids to meet the market’s demand for sustainable use.
Under the new regulatory system, VEEHOO should flexibly adjust its market strategy, strengthen brand building, and improve its market competitiveness to cope with the challenges brought by the market reshuffle. Continue to invest in research and development, promote technological innovation and product iteration, such as developing new heating technologies, smart functions, etc., to meet users’ demand for high-performance electronic cigarettes.
Strengthen brand building and marketing, and enhance brand influence and market share through online and offline integrated marketing strategies and social media and KOL operation models. Optimize raw material procurement and supply channels, improve the automation level of production and manufacturing links, and strengthen the construction of logistics and distribution systems to reduce costs and improve supply chain efficiency. Pay close attention to policy environment and regulatory changes, and adjust corporate strategies and business models in a timely manner to ensure compliance and seize opportunities brought by policies.
Tags: ”Full screen design, temperature and nicotine dosage control, environmentally friendly and degradable materials, cartridge-type and bottled oil growth, Veehoo vape
