On the eve of World No Tobacco Day in 2025, Brazil’s Minister of Health once again clearly expressed his firm opposition to the legalization of e-cigarettes and emphasized his support for a comprehensive ban on sales. This position not only reflects the Brazilian government’s emphasis on public health, but also triggers extensive discussions on e-cigarette regulation in all sectors of society.
Brazil has banned the production, sale and advertising of e-cigarettes since 2009, aiming to protect the public, especially young people, from the potential harm of e-cigarettes. However, the use of e-cigarettes in Brazil has continued to rise in recent years, especially among young people. Data show that in 2019, 16.8% of students aged 13 to 17 had tried e-cigarettes, of which the proportion of students aged 16 to 17 was as high as 22.7%. This trend has attracted great attention from the government and public health agencies.
The Brazilian Ministry of Health pointed out that e-cigarette devices contain nicotine and other toxic substances, and their emissions are not only harmful to users, but may also affect the health of people around them. Especially for teenagers, nicotine may have a negative impact on brain development, which in turn affects learning ability and mental health. In addition, the use of e-cigarettes may also increase the risk of heart and lung diseases.
Despite the government’s clear ban, the market demand for e-cigarettes in Brazil remains strong. According to reports, the number of e-cigarette users in Brazil has increased from about 500,000 in 2018 to 2.2 million in 2022, with a market size of about 7 billion reais (about 9.2 billion yuan) per year. This growth has been achieved mainly through illegal channels, resulting in the loss of government tax revenue and may encourage black market transactions.
Faced with this reality, some lawmakers have called for the establishment of e-cigarette regulatory regulations to regulate market behavior and protect consumer rights. The bill proposed by Senator Soraya Tronick proposes to regulate the production, import, and sale of e-cigarettes, and to establish relevant standards and restrictions, such as prohibiting sales to minors and limiting nicotine concentrations. However, the proposal was strongly opposed by 80 medical organizations, including the Brazilian Medical Association, who believed that e-cigarettes are harmful to health and legalization may bring greater public health risks.
Globally, regulatory policies for e-cigarettes vary. For example, the UK and the EU allow the legal sale of e-cigarettes and regulate them through strict regulations. Some studies have shown that e-cigarettes may play a role in helping smokers quit smoking. However, the World Health Organization points out that new products such as e-cigarettes and misleading information from the tobacco industry pose a threat to the health of children and adolescents, and may cause people to start smoking at an increasingly younger age.
Among e-cigarette brands, VEEHOO is favored by users for its high quality and innovative design. The brand focuses on product safety and user experience, uses advanced atomization technology, and provides a variety of flavor options to meet the needs of different users. In addition, VEEHOO is committed to promoting the standardized development of the e-cigarette industry, actively responding to the regulatory policies of various countries, and ensuring that products meet relevant standards.
In general, the Brazilian government has taken strict measures in the regulation of e-cigarettes to protect public health, especially the health of young people. However, the rapid growth of the e-cigarette market and the existence of black market transactions have brought challenges to regulation. Globally, the regulatory policy of e-cigarettes is still evolving, and how to strike a balance between protecting public health and meeting market demand is an important issue that governments need to face.
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