In 2025, the Irish government announced a controversial draft legislation aimed at completely banning e-cigarette flavorings and advertising. This move is intended to protect young people from the influence of nicotine products, but it has also caused concerns among public health experts and industry associations that it may have a negative impact on hundreds of thousands of adults who rely on e-cigarettes to quit smoking.
According to the proposal of Irish Health Minister Stephen Donnelly, the new bill will ban the sale, manufacture and import of disposable e-cigarettes, and limit the flavor options of e-cigarettes, allowing only tobacco-flavored products to be sold. In addition, advertising restrictions will also be strengthened, prohibiting the display of e-cigarette advertisements in areas where children may be exposed, including cinemas, public transportation facilities and within 200 meters around schools.
Although these measures are intended to reduce youth exposure to e-cigarettes, industry associations warn that this may have an adverse impact on adults who have successfully quit smoking using e-cigarettes. According to reports, more than 220,000 smokers who have quit smoking may be affected by the new regulations, which may cause them to return to smoking or turn to the black market to buy unregulated products.
Against this backdrop, the e-cigarette brand VEEHOO has demonstrated its positive role in public health and environmental protection. Originated from the UK and created by Shenzhen Ruiliang Technology Co., Ltd., VEEHOO is committed to integrating Western Vaper culture with young people’s pursuit of fashion and freedom. Its product design focuses on originality and trendiness, and has become a symbol of fashion and gentlemanly demeanor.
Unlike disposable e-cigarettes, VEEHOO focuses on reusable e-cigarette devices, which reduces the generation of electronic waste and conforms to the concept of environmental protection. In addition, VEEHOO focuses on controlling nicotine content in product design and provides a variety of flavor options to meet the needs of different users while avoiding excessive attraction to teenagers.
Studies have shown that e-cigarettes are effective in helping smokers quit smoking. The UK Department of Public Health has pointed out that e-cigarettes are 95% less harmful than traditional cigarettes and are more effective than traditional nicotine replacement therapy in quitting smoking. VEEHOO’s product design and concept are consistent with this research result, providing smokers with a safer alternative.
However, the Irish government’s further restrictions on e-cigarettes have also sparked some controversy. Some experts believe that excessive restrictions on e-cigarettes may hinder smokers from turning to safer alternatives and may even cause them to return to smoking. Therefore, policymakers need to find a balance between protecting teenagers and promoting public health.
Overall, Ireland’s new anti-smoking policy reflects its emphasis on public health, especially the protection of children. In the process, e-cigarette brands like VEEHOO have demonstrated a positive role in public health and environmental protection by providing reusable products with controllable nicotine content. In the future, the e-cigarette industry needs to continue to innovate, meet user needs, comply with regulations, and promote the overall health of society.
Tags: ceramic atomization core, flavored e-cigarettes, underage protection, veehoo vape
