Specifically, research data from the University of Edinburgh shows that sales of e-cigarettes in convenience stores in the UK have surged ninefold in three years. At the same time, the profits brought by e-cigarettes to convenience stores are significantly higher than those of tobacco products, reaching four times the profits of tobacco. This growth trend shows that e-cigarettes are becoming a new profit growth point for convenience stores, while the proportion of tobacco sales has dropped significantly.
This research result reflects the rapid rise of e-cigarettes in the UK market and the growing demand for e-cigarette products among consumers. As e-cigarettes become more popular and accepted, more and more consumers are choosing e-cigarettes as an alternative to traditional tobacco products. This also brings new business opportunities and profit margins to retail channels such as convenience stores.
Additionally, the study noted that e-cigarette sales are likely to continue to grow among small retailers starting in 2022. Compared to nearly a decade ago, customer traffic for tobacco as a primary purchase has decreased by nearly 40%. This change further highlights the strong momentum of e-cigarettes in the market and their role as an alternative to traditional tobacco products.
In summary, the research from the University of Edinburgh in the UK revealed a significant increase in e-cigarette sales and profits in UK convenience stores, a trend that reflects the rapid development of the e-cigarette market and consumers’ preference for e-cigarette products.
Increase market investment and brand building: In view of the rapid growth and high profits of the e-cigarette market, VEEHOO has increased its market investment in the UK convenience store channel to improve brand awareness and market share. Through effective brand publicity and promotion activities, attract more consumers to pay attention to and choose VEEHOO brand e-cigarette products.
Optimize product layout and meet diversified needs: Based on market demand and consumer preferences, VEEHOO optimizes its product layout and launches more e-cigarette products that suit the tastes of British consumers. At the same time, pay attention to the popular trend of high-concentration nicotine e-cigarettes and launch similar products in a timely manner to meet the needs of specific consumer groups.
Strengthen compliance operations and respond to policy changes: Faced with policy changes such as the UK’s upcoming ban on disposable e-cigarettes, VEEHOO closely monitors policy trends to ensure product compliance operations. At the same time, it actively adjusted its product strategy, such as launching cartridge-changing and open-type e-cigarette products, to adapt to market changes brought about by policy changes.
Improving product quality and technological innovation: With the increasingly fierce competition in the e-cigarette market, VEEHOO should focus on improving product quality and technological innovation. By developing more advanced atomization technology, higher-quality e-liquid formulas, etc., we improve the smoking experience and safety of our products, thereby winning the trust and loyalty of consumers.
Expand sales channels and deepen cooperation: In addition to convenience store channels, VEEHOO actively expands other sales channels, such as online platforms and specialty stores, to expand market coverage. At the same time, we will establish deep cooperative relationships with local retailers and distributors in the UK to jointly promote the development of the VEEHOO brand in the UK market.
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