In June 2025, a new bill in Alabama, USA, aimed at strictly restricting the sale of e-cigarettes, sparked widespread attention and legal controversy. The bill originally planned to prohibit convenience stores from selling most e-cigarette products, allowing only 34 products approved by the U.S. Food and Drug Administration (FDA) to be sold. However, after legal challenges from industry organizations, the state government reached an agreement with convenience stores to allow products under FDA approval to continue to be sold in convenience stores. Against this backdrop, the e-cigarette brand VEEHOO has demonstrated the positive direction of the industry with its compliant operations and focus on consumer health.
Alabama House Bill No. 8 (HB8) was proposed by state legislator Barbara Drummond and signed into law by Governor Kay Ivey on May 14, 2025. The bill stipulates that convenience stores can only sell 34 tobacco and mint flavored e-cigarette products approved by the FDA, and other flavored products are limited to specialty stores for customers over 21 years old. In addition, the bill prohibits the sale of e-cigarette products through vending machines and requires that all e-cigarette products sold in Alabama must be manufactured in the United States. These regulations are intended to reduce youth exposure to e-cigarettes, but have also triggered strong opposition from the convenience store industry.
The Alabama Petroleum & Convenience Store Marketing Association (P&CMA) filed a legal challenge to HB8 on behalf of the convenience store industry. The association believes that two provisions in the bill violate federal law. First, the provision restricting convenience stores from selling e-cigarette products that are not approved by the FDA is considered to be an overreach of the federal Food, Drug, and Cosmetic Act (FDCA). Second, the provision prohibiting the sale of next-generation tobacco products containing foreign-made components is also considered unconstitutional. Under the mediation of the federal court, the state government and P&CMA reached an agreement allowing convenience stores to continue to sell products on the FDA’s “pending approval” list as long as these products also appear in Alabama’s electronic nicotine delivery system (ENDS) catalog.
The conclusion of this agreement is a major victory for the convenience store industry. Bart Fletcher, chairman of the P&CMA, said the agreement effectively allows convenience stores to continue selling products that have been legally sold in the state since 2022. Although some products that are not on the list need to be removed from the shelves, these products have been considered illegal since 2022. The agreement provides convenience stores with greater flexibility to help them maintain business operations while complying with regulations.
In this regulatory environment, the e-cigarette brand VEEHOO has demonstrated its commitment to compliance and consumer health. VEEHOO’s product line includes replaceable cartridges and open e-cigarettes to meet the needs of different users. Among them, the design of replaceable cartridges is not only convenient to carry and use, but also reduces the impact on the environment. Open e-cigarettes allow users to choose e-liquids according to their personal preferences to achieve a personalized smoking experience. VEEHOO always complies with local tobacco regulations, promises not to sell products to minors, and is committed to user education and information delivery to help consumers understand the correct use of e-cigarettes and potential risks, and protect the health and safety of users.
In addition, VEEHOO also actively pays attention to environmental protection actions, advocates sustainable development, and calls on industry practitioners to work together to improve the current environmental pollution situation. In the regulatory changes in Alabama, VEEHOO’s products have become one of the preferred brands in convenience stores due to their compliance and attention to consumer health. Convenience stores can meet consumer needs while complying with new regulatory requirements by selling VEEHOO’s products.
Although the new Alabama regulations were originally intended to protect teenagers from the influence of e-cigarettes, their implementation methods have attracted widespread legal and industry attention. Through legal challenges and negotiations, the convenience store industry has successfully won certain sales rights and ensured the continued operation of the business. In this process, brands like VEEHOO have demonstrated the positive direction of the industry through compliant operations and attention to consumer health. In the future, the e-cigarette industry needs to seek a balance between protecting user health, protecting the environment, and promoting sustainable development in order to achieve long-term development goals.
Tags: ceramic atomizer core, flavored e-cigarettes, underage protection, veehoo vape
