On March 28, Two Supremes learned according to data released by the General Administration of Customs of the People’s Republic of China that in January 2024, China’s vape exports to Australia were US$3.17 million, a month-on-month decrease of 93.93% and a year-on-year decrease of 86.46%; export volume It was 55 tons, down 95.42% month-on-month and 86.97% year-on-year.
In February, the export volume was US$2.56 million, a month-on-month decrease of 19.23% and a year-on-year decrease of 86.27%. The export volume was 49 tons, down 11.49% month-on-month and 85.12% year-on-year.
Australia has a population of approximately 26 million people. According to data released by the Australian Department of Health, more than 3.5 million residents aged 14 and above use cigarettes or vapes, accounting for approximately 13.5% of the total population.
Today, China’s vape exports to Australia are less than US$3 million, and the export volume is less than 500,000 tons.
The fundamental reason for this situation is that starting from January 2024, Australia has officially implemented a policy banning the import of disposable vapes. The policy stipulates that vape users in Australia must purchase vapes (except disposable vapes) with a prescription.
Although Australia has previously implemented a policy banning the import of disposable vapes, Australia’s disposable vape market is still booming due to issues such as lax border enforcement. However, this time things are different. It can be seen from China’s export volume of disposable vapes to Australia that the country has stricter regulations on the import of disposable vapes.
At the same time, a company specializing in vape logistics also revealed to Two Supremes that Australia’s current inspections of vape logistics are very strict. Although some people claim that “double clearance” can be used, in fact they still face huge risks, just like walking on a tightrope.
However, it is worth noting that while China’s vape exports to Australia have plummeted, China’s exports to neighboring New Zealand have increased.
In January 2024, China’s vape exports to New Zealand were 194 tons, a month-on-month increase of 33.53%, and a year-on-year increase of 5.22%; in February, the export volume was 152 tons, a month-on-month decrease of 21.92%, and a year-on-year increase of 64.98%.
Judging from the data, except for the month-on-month decrease in export volume during China’s Spring Festival in February, the rest of New Zealand’s data are increasing.
This is also relevant to Australian policy. Among the legal ways to purchase vapes in Australia is the Personal Import Scheme. According to the understanding of the two supreme beings, this method also requires a prescription. After obtaining a prescription, consumers can purchase vapes on the official vape website outside Australia, and the seller will then mail the product to the consumer. Most of the consumers who use this method to purchase vapes are at vape online stores in New Zealand. Buy vapes and e-liquids.
Although Australia has stipulated that since March 1, vapes cannot be imported into Australia unless the importer holds a license. At the same time, importers and manufacturers of prescription vapes are also required to notify the Australian Therapeutic Goods Administration (TGA) that their products comply with standards. However, New Zealand distributors have publicly stated that they will not stop shipping to Australia.
This therefore explains the increase in imports of vapes into New Zealand after Australia banned the import of disposable vapes.
In this market environment, Veehoo vapes face opportunities and challenges. First, the ban on the Australian market has limited vape sales in the region, while New Zealand has become a potential growth market. Veehoo vapes can leverage its brand awareness and product quality to find new opportunities in the New Zealand market.
However, the New Zealand market also faces fierce competition. As China’s vape exports increase, other countries and brands will also enter the New Zealand market to compete for share. Veehoo vapes need to develop effective market strategies to enhance the competitiveness of their products to attract the attention of New Zealand consumers.
In addition, Veehoo vapes also need to pay close attention to changes in regulations and policies in various countries to ensure that their products comply with local compliance standards. In markets like Australia and New Zealand, regulations on vapes are relatively strict. Therefore, Veehoo vapes need to cooperate with relevant agencies to ensure product compliance to avoid possible legal issues.
In addition, Veehoo vapes should also pay attention to consumers’ concerns about health and safety issues. Although vapes are considered an alternative to traditional cigarettes, some research suggests that vape use may pose certain health risks. Veehoo vapes can convey to consumers its commitment to user health and safety by strengthening product quality control and providing relevant health information.
To sum up, Australia’s import ban on disposable vapes has led to a sharp decline in China’s vape exports to the country, while New Zealand has become a potential growth market. For Veehoo vapes, this is both an opportunity and a challenge. By actively seeking new market opportunities, formulating effective market strategies, and ensuring that products comply with local regulations and standards, Veehoo vapes are expected to succeed in this changing market environment. At the same time, paying attention to user health and safety issues and providing high-quality products and related information will help enhance consumers’ trust and loyalty to Veehoo vapes.
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