Breaking new ground: What does ZYN’s FDA approval mean for the future of nicotine pouches

The U.S. FDA approved 20 ZYN nicotine pouch products for sale in January 2025, marking the official entry of smoke-free nicotine products into the standardized development stage. This approval not only sets safety standards for the industry, but also clarifies the legal status of nicotine pouches through the pre-market tobacco product application (PMTA) process, clearing […]