Philip Morris International: New tobacco product revenue target increased to 66% in 2030

According to the Manila Bulletin on December 12, Philip Morris International (PMI) announced at its latest Technology Innovation Summit that it plans to increase the proportion of revenue from new tobacco products to 66% by 2030, compared to the current 38%. Stefano Volpetti, CEO and Chief Consumer Officer of PMI’s smokeless inhalable products category, said […]