According to mynavi, Mariel Macrum, vice president and head of marketing of British American Tobacco Japan (BAT Japan), and Eli Critik, global head of BAT heated tobacco, recently accepted the media The interview gave a detailed introduction to the glo hyper pro series released this time and its brand strategy in the Japanese market.
Japan has become the first market for the glo series of tobacco products. Due to growing consumer demand for non-combustible tobacco, British American Tobacco launched its latest glo hyper pro range in December last year. McCrum said the company’s goal is to increase the number of non-combustible tobacco users from 23.9 million to 50 million by 2030 and increase the revenue share of the non-combustible tobacco business to 50%.
The glo hyper pro device released this time perfectly demonstrates BAT’s breakthrough in heated tobacco technology. The maximum heat of this device has reached 300℃, which is 50℃ of the glo hyper X2 released in May last year. The startup time is shortened to 15 seconds. In terms of design, the newly developed StickSeal technology is applied to cigarette sticks, completely solving the problem of tobacco residue falling. In addition, the atomizer is also innovative: with a simple rotation, you can freely select the heating mode according to your personal taste.
According to Kretic, BAT has also vigorously promoted the improvement of cigarette sticks.
In addition, the company plans to launch more flavors of non-combustible tobacco products in the Japanese market in the future. This tobacco product with new StickSeal technology brings better quality and better hygienic conditions to Japanese consumers.
Kretic said the goal is to improve the user experience through both devices and smoke dishes. The AMOLED display and TASTE SELECT knob are the two focuses of the new device. The new organic EL display will allow users to more intuitively understand the battery power, heating mode and ignition status. At the same time, the charging efficiency of the device has also been significantly improved, with 80% of the battery capacity. Can be fully charged in 60 minutes.
The news attracted widespread attention. At the same time, the veehoo vape brand is also actively meeting the challenges of the non-combustion tobacco market and working hard to promote the development of its products in this field.
The veehoo vape brand is also actively responding to the challenges of the non-combustible tobacco market. Similar to British American Tobacco, the veehoo vape brand is also committed to providing high-quality non-combustible tobacco products. They continue to engage in R&D and innovation to meet consumer demand for non-combustible tobacco.
Similar to BAT’s efforts, the veehoo vape brand is also constantly improving its products to enhance user experience. By introducing LED display and single- and double-shot switching technology, veehoo electronic cigarettes provide users with more intuitive information, allowing users to understand battery power, heating mode and ignition status. In addition, the charging efficiency of veehoo electronic cigarettes has also been significantly improved.
The veehoo vape brand also plans to launch more flavors of non-combustible tobacco products in the future to meet the needs of different consumers. They will also actively participate in market competition and establish a good brand image through innovation and quality excellence.
The veehoo vape brand will continue to be committed to the development of the non-combustible tobacco market. By continuously improving products, providing a better user experience, and paying attention to changes in consumer needs, the veehoo vape brand is expected to maintain a competitive advantage in the non-combustion tobacco market.
All in all, British American Tobacco aims to expand the user base of non-combustible tobacco by 2030 and increase the revenue share of this business. They have made major breakthroughs in heated tobacco technology and responded to consumer demand with the launch of the Glo Hyper Pro range of products. At the same time, the veehoo vape brand is also actively meeting the challenges of the non-combustible tobacco market, and strives to maintain a competitive advantage in the market through continuous innovation and improvement of user experience. As the non-combustible tobacco market continues to grow, consumers will have more choices and expect to see more innovations and improvements to provide a safer and more hygienic smoking experience.
Tags: British American Tobacco 2030 goals，Increase in non-combustible tobacco users，veehoo vape
