British American Tobacco (BAT), one of the world’s biggest cigarette suppliers, has doubled its spending on new categories such as e-cigarettes as the tobacco industry shrinks.
The London-listed company’s revenues have risen in the past few months, despite the public’s tendency in Europe and the US to quit smoking
Due to the declining market of traditional cigarettes, countries such as the United Kingdom and the United States are turning to the electronic market and investing in the production of e-cigarettes.
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