Korea Tobacco (KT&G) recently discontinued the production of five traditional cigarettes, including Bohem Slim Fit White, Raison Icepresso and Esse Ice (5 mg), and launched new products one after another. In this product adjustment, KT&G released two cigarette cartridges called “Aiim” and four traditional cigarettes for a large-scale product restructuring. At the same time, they also launched three “Raison ionia” cigarettes, including “Mystic Purple”, “Ocean Blue” and “Summer Red” flavors, and expanded the high-end traditional cigarette product line, launching the “Bohem Cigar Signature” made entirely of Cuban cigar leaves.
In the field of heat-not-burn devices, KT&G also launched new cigarette cartridges, including two new products for “LIL ABLE” devices: “Vapor Stick Tango” and “Vapor Stick Trophy”. In addition, KT&G also plans to launch new heat-not-burn devices, and said in a third-quarter conference call in 2024 that the upcoming new devices are expected to promote sales recovery and further growth.
This series of measures shows that Korea Tobacco is actively adjusting its product line to adapt to market changes and changes in consumer demand. By discontinuing the production of some traditional cigarettes and launching new heat-not-burn devices, Korea Tobacco aims to enhance market competitiveness and meet consumer demand for healthier and more environmentally friendly tobacco products.
VEEHOO closely follows the market dynamics of Korea Tobacco’s new heat-not-burn devices, including its technical characteristics, market positioning, and pricing strategies. Through in-depth market research, understand consumers’ acceptance of new products and potential demand, and adjust their own product positioning and market strategy.
Increase R&D investment in the field of heat-not-burn technology, explore more efficient and environmentally friendly heating methods, such as light heating technology, microwave heating technology, etc., to improve the heating efficiency and taste experience of products. Focus on improving product quality, including the tobacco formula of the cartridges, the filtering effect of the filters, etc., to ensure that the products can meet consumers’ needs for health, taste, etc. By launching products with unique selling points, such as special flavors and customized services, VEEHOO can compete with the new devices of Korean Tobacco in a differentiated way.
Increase brand promotion efforts to enhance VEEHOO’s popularity and reputation in the field of heat-not-burn. A variety of brand promotion activities can be carried out through a combination of online and offline methods.
Channel expansion: Actively explore new sales channels, including online e-commerce platforms, offline retail stores, etc., to expand market share. At the same time, strengthen cooperation with channel partners to jointly promote VEEHOO’s products. Focus on improving user experience, including product usability and after-sales service. By collecting user feedback, continuously optimize product design and service processes to improve user satisfaction.
With the increasingly stringent global supervision of heat-not-burn products, VEEHOO pays close attention to relevant policy trends to ensure that its products comply with local laws and regulations. At the same time, strengthen compliance operations to avoid market risks caused by illegal operations. When facing the challenge of Korean Tobacco’s discontinuation of five cigarettes and plans to launch new heat-not-burn devices, VEEHOO should actively respond by strengthening market research, improving product competitiveness, strengthening brand building and market promotion, and paying attention to policy trends and compliance operations.
Tags: ”New heat-not-burn device, improve the heating efficiency and taste experience of e-cigarettes, healthier and more environmentally friendly tobacco products, veehoo vape
