As the world’s largest tobacco company, Philip Morris International has been actively promoting the transformation of smoke-free products and plans to become a major smoke-free company in 2025. In this process, Central Asia, as one of the important markets, needs to balance the relationship between e-cigarettes and cigarettes. To achieve this goal, Philip Morris International may adopt a series of strategies, including promoting smoke-free products in Central Asia while gradually reducing the sales of cigarettes.
At the same time, Philip Morris International clearly emphasized that its new tobacco products (such as heat-not-burn products, steam e-cigarettes, etc.) are only sold to adult smokers. This position is consistent with the global trend of regulating e-cigarette products, that is, protecting minors from the harm of e-cigarettes. For example, the State Tobacco Monopoly Administration of China has issued the “E-cigarette Management Measures”, which clearly prohibits the sale of e-cigarette products to minors2. Philip Morris International’s sales strategy in Central Asia will also follow this principle to ensure that new tobacco products are only for adult consumer groups.
In addition, when promoting new tobacco products in Central Asia, Philip Morris International may also focus on product compliance and market acceptance. By strengthening communication and cooperation with local governments, ensure that products comply with relevant regulatory requirements; at the same time, through market research and consumer feedback, continuously optimize product performance and taste to meet the needs of adult smokers.
VEEHOO closely follows the dynamics of the e-cigarette and cigarette markets in Central Asia, especially the changes in market strategies of industry giants such as Philip Morris International. At the same time, pay attention to the local government’s regulatory policies on e-cigarettes and cigarettes to ensure product compliance and avoid policy risks.
In response to the smoke-free goal proposed by Philip Morris International, VEEHOO has increased its research and development efforts on new tobacco products (such as heat-not-burn products, steam e-cigarettes, etc.). Through technological innovation, enhance the attractiveness of products and meet the needs of adult smokers for new tobacco products.
Clarify its market positioning, whether to focus on the e-cigarette market or to be involved in both the cigarette and e-cigarette markets. On the basis of determining the market positioning, it is necessary to accurately identify the target customer group, especially adult smokers, to ensure that the product is only sold to this group to avoid contact with minors.
Strengthen cooperation with local distributors in Central Asia and establish stable sales channels. At the same time, enhance brand awareness and market share through online and offline brand promotion activities. In the process of promotion, strictly abide by local laws and regulations and avoid misleading propaganda.
VEEHOO actively responds to the government’s regulatory requirements on e-cigarettes and cigarettes, strengthens self-discipline, and ensures product compliance. At the same time, it is necessary to pay attention to public opinion and consumer feedback, adjust market strategies in a timely manner, and operate the enterprise with a responsible attitude.
In summary, when facing Philip Morris International’s strategy of balancing the relationship between e-cigarettes and cigarettes in Central Asia and selling new tobacco products only to adult smokers, VEEHOO should pay close attention to market dynamics and policy orientation, strengthen product research and development and innovation, clarify market positioning and target customers, strengthen channel construction and brand promotion, and pay attention to social responsibility and compliance operations. These measures will help VEEHOO maintain its dominant position in the market competition in Central Asia.
Tags: “New tobacco products are only sold to adult smokers, balancing the relationship between e-cigarettes and cigarettes, veehoo vape
