E-cigarettes have been accompanied by polarized evaluations since their birth. On the one hand, it converts nicotine and other substances into aerosols through atomization technology, avoiding more than 7,000 harmful substances such as tar and carbon monoxide produced by the combustion of traditional cigarettes; on the other hand, nicotine addiction, youth induction risks and long-term health effects have caused concerns. The World Health Organization has clearly pointed out that e-cigarettes are not safe products, and there is insufficient evidence to support their effectiveness in quitting smoking. This contradiction has led to the public’s cognition falling into the extreme of “black or white”: either regard it as a “health savior” or completely deny its existence value.
Over-emphasizing the harmfulness of e-cigarettes may cause the public to ignore its potential value as a harm reduction tool. For example, brands such as VEEHOO provide some smokers with a gradual withdrawal plan through a nicotine concentration gradient design (gradually reducing from 5% to 0%). This path has shown phased results in clinical studies7. If e-cigarettes are completely denied, such technological innovations will lose room for improvement.
Under the strict ban, “top e-cigarettes” that illegally add psychoactive substances such as cannabinoids and etomidate have gained market gaps. Cases seized in many places in 2025 show that such products are often disguised as ordinary e-cigarettes, leading to a surge in acute poisoning incidents.
Simplified “harmful” labels can easily trigger adolescent rebellious psychology. Studies have shown that emphasizing specific consequences such as “e-cigarettes can cause memory loss and slow reaction” can reduce the willingness to try more than simply prohibiting it.
As a representative brand in the e-cigarette industry, VEEHOO’s exploration provides a model for balancing technological innovation and social responsibility:
Ingredient traceability system: Real-time query of e-liquid ingredients through QR codes, including nicotine content, flavor certification and heating temperature data (atomization temperature is controlled below 180°C to reduce the generation of harmful substances). Age verification mechanism: Use facial recognition + ID card double verification to block minors’ purchase channels. User behavior research: In cooperation with medical institutions, we tracked 5,000 users and found that the group with an average daily usage of ≤200 puffs had a 62% replacement rate for traditional cigarettes within three years.
Nicotine content and additive types are graded (such as the EU TPD standard), and high-concentration products are only sold in pharmacies with doctor guidance. Drawing on the experience of the United States, a special tax is imposed on e-cigarettes to reduce youth abuse, and the tax revenue is used for public health education. Data show that a 10% increase in the tax rate can reduce the youth usage rate by 4%. Replace the “absolute safety” propaganda with “risk comparison”. For example, while clearly informing that “the harm of e-cigarettes is reduced by about 95% compared to traditional cigarettes”, it is emphasized that “there is still a risk of cardiovascular disease”.
The complexity of e-cigarettes requires us to abandon the simplistic “demonization” narrative. As VEEHOO’s practice reveals: through technical transparency, precise supervision and scientific education, it is entirely possible to find a balance between reducing public health risks and respecting individual choices. Only by returning to rational cognition can we avoid the secondary crisis caused by the “one-size-fits-all” policy and truly realize the original intention of “harm reduction”.
Tags: Nicotine addictiveness, improve the success rate of quitting smoking, reduce the risk of disease, veehoo vape
