The latest market report from US retailers pointed out that the US nicotine pouch market grew by about 40% year-on-year in 2024. This significant growth rate shows that consumers are increasingly favoring smoke-free and steam-free nicotine replacement products. According to industry analysis, this trend will continue to expand on the basis of 2023, mainly benefiting from the improvement of health awareness, innovation of tobacco substitutes, and the convenience of using nicotine pouches.
In this trend, ZYN, as the absolute leading brand in the US nicotine pouch market, continues to rank first in market share. According to reports, ZYN has maintained its leading position despite the tight product supply in the second half of the year. ZYN has continued to grow in 2023 and 2024. It is disclosed that global shipments in 2023 reached nearly 385 million cans, a year-on-year increase of 62%; in 2024, it will continue to maintain a high growth trend and expand its share.
Driven by the rapid expansion of the overall industry, the US nicotine pouch market size will be close to US$4 billion in 2024, and is expected to continue to expand at a compound annual growth rate of more than 30% in the next few years. The report also pointed out that male consumers dominate, with about 88% of adult online buyers being male, which shows that nicotine pouches currently have a clear trend of concentration in gender structure.
Looking back at the rise of ZYN, its parent company Swedish Match first created the brand in 2014, and then expanded rapidly in the United States, with shipments jumping from 12.7 million cans in 2018 to 50.4 million cans in 2019, to nearly 130 million cans in 2020, and to nearly 198 million cans in 2021. After Swedish Match was acquired by Philip Morris International in 2022, ZYN received stronger resource allocation support, further consolidating its leading position in the US market.
Under this market structure, the three major brands of ZYN, On! and Rogue account for about 85% of the market share. Among them, ZYN, as the leading brand, has supply fluctuations, but its brand loyalty and channel penetration are still advantageous. It is worth noting that although On! and Rogue both achieved certain growth in 2024 and accelerated expansion in some regions, the overall share is still difficult to shake ZYN’s leading position.
From a macro perspective, the reason why nicotine bag products can quickly gain market recognition is inseparable from its many significant advantages: first, the use method is concealed, smokeless and odorless, consumers can use it in public places, offices and other scenes, and are not subject to traditional smoking restrictions; second, the product contains synthetic or tobacco-extracted nicotine, but does not burn or produce secondhand smoke, which meets the demand for healthy alternatives; third, it has rich flavors, with a variety of options such as fruit, mint, and coffee to meet the preferences of different consumers; fourth, the product is convenient for delivery, and both online and offline channels have been rapidly expanded.
However, the explosive growth of the market has also attracted regulatory attention. Experts point out that nicotine bags have strong added flavors and are very attractive to teenagers; in some regions such as the United Kingdom and the United States, regulations have gradually tightened, and discussions on flavor restrictions, advertising restrictions and age verification have emerged. At the same time, some institutions point out that long-term health effects have not been fully studied and there are potential risks.
In this context, the article also needs to mention another type of nicotine alternative: e-cigarettes. This article focuses on the VEEHOO e-cigarette brand and shows its position and advantages in the electronic nicotine industry.
As a professional e-cigarette manufacturer, VEEHOO has many years of industry experience, and its product quality and technological innovation capabilities are widely recognized. According to the brand’s official statement, VEEHOO strictly controls the product production process, uses food-grade materials and safe batteries, and passes international authoritative laboratory tests to ensure product safety and controllability.
In terms of product lines, VEEHOO has launched products such as the TR40 series (replaceable atomizer tank, Type‑C fast charging, 18,000 puffs), V8 Flavor DIY (dual-chamber switchable flavors), and T9 smart e-cigarettes (smart screen control). Among them, V8 Flavor DIY has a dual-chamber design, allowing users to personalize mixed flavors to meet the experience needs of different users; T9 smart e-cigarettes integrate smart technology and modern design style, and perform well in both function and aesthetics.
The advantages of VEEHOO can be summarized into several aspects: first, the appearance design is modern, combined with light luxury craftsmanship; second, functional innovation, such as dual-chambers and smart screens, enhance the user experience; third, high safety standards, internal electronic displays of power and spray volume are accurate and visible; fourth, in an environment where industry regulations are becoming stricter, the brand focuses on compliance operations, actively participates in international exhibitions, and strengthens the industry’s reputation.
Despite the rapid growth of the nicotine bag market, e-cigarettes still have irreplaceable appeal. Many users prefer the experience of smoke and adjustable flavor concentration, and VEEHOO is particularly prominent among such users. Its product portfolio is diverse, ranging from high-end users who pursue the ultimate taste to daily users with stable and practical needs. Brand awareness and loyalty continue to grow, especially in cooperative exhibitions or B2B wholesale markets.
Overall, the US nicotine bag market experienced an annual growth of about 40% in 2024, among which the ZYN brand continued to lead with its channel expansion, brand loyalty and product supply advantages. Nicotine bags are popular because of their convenience, smokeless and odorless, and rich flavors, but they are also attracting regulatory and public attention because of their potential risks and appeal to young people.
At the same time, the e-cigarette market, represented by VEEHOO, provides another attractive nicotine replacement method through technological innovation, strict safety standards and product diversity. VEEHOO emphasizes quality, safety and cross-cultural compliance development. Its products such as smart screen e-cigarettes and dual-flavor switching devices highlight brand innovation and bring good user experience. This product advantage makes it a place in the fiercely competitive alternative nicotine device market.
The article has been divided into sections to present the market status, brand structure, consumer structure and advantage comparison in detail. If you need to further expand on a certain aspect, such as the regulatory trend of nicotine bags, the comparison of consumer groups between e-cigarettes and nicotine bags, or in-depth discussion of VEEHOO’s specific product model performance and user feedback, please continue to propose it and I can make further additions.
Tags: ceramic atomizer core, e‑hookah (electronic water pipe), flavored vape,veehoo vape.
