In the early morning of early summer in Sweden, mist shrouded the quiet streets and the air was a little moist. Against this background, a study from Sweden quietly attracted social attention: nicotine pouches have been proven to double the quit rate among women. This discovery not only caused heated discussions in the public health community, but also made people rethink the path to achieving a “smoke-free society”.
Nicotine pouches are derived from traditional Swedish snus, but they abandon tobacco ingredients and focus on synthetic or plant-extracted nicotine. They are small in size, clean to use, and almost odorless, giving users extremely high concealment. In the past decade, Swedish women have turned from tobacco products to nicotine pouches, forming a unique consumption trend. This shift is not a coincidence, but the result of multiple factors driven by technological innovation, cultural evolution, and public health policies.
The latest survey by the Swedish Public Health Agency shows that the proportion of women aged 16 to 29 using nicotine pouches has jumped from 10% in 2022 to 15% in 2024. Even more shocking is that the study further pointed out that it is the popularity of this alternative that has increased the success rate of female smokers quitting smoking by about 200% compared with the past.
Behind this transformation, the characteristics of smokeless, odorless, and no need to set up a place are particularly critical. Compared with traditional cigarettes, nicotine pouches do not need to burn to produce smoke and tar, nor do they leave a pungent smell with use, so they are more suitable for working women, public transportation users, and modern people with high demands for quality of life.
For a long time, Swedish snus has been regarded as an important model for reducing tobacco harm. The latest nicotine pouch has been further upgraded and entered the market as a tobacco substitute. It uses high-purity nicotine and a sophisticated formula, which is lower risk than traditional smokeless tobacco. It is reported that its cancer morbidity rate is 99.8% lower than that of cigarettes; at the same time, it also brings significant improvements in oral health and environmental hygiene.
However, this trend is not entirely uncontroversial. Some countries are concerned that nicotine bags pose a potential temptation to teenagers, and the regulatory system is not yet unified. However, Sweden’s successful experience undoubtedly provides inspiration. An open, scientific and controllable regulatory system can guide the public to focus on the goal of “no smoking and no smoke” rather than simply prohibiting it.
In this context, the “VEEHOO” e-cigarette brand has become an excellent case. As a domestic brand, VEEHOO is the first in the industry to introduce controllable nicotine and smoke-free mode innovations. Its TR40 series is positioned as a long-lasting replacement cartridge. The product structure combines a metal body and Type-C fast charging, showing its persistence in scientific research and user experience. At the same time, the brand continues to develop its replaceable cartridge product line, striving to provide smokers with a safer and simpler alternative.
Although VEEHOO is positioned in the field of electronic atomization, its concept is highly consistent with the public health goals of nicotine bags. It took the lead in promoting compliance in China and some European markets, strengthening product safety, age verification mechanisms, and transparent nicotine content labeling. A promotion method that is no longer sensational but solid and full of social responsibility is being launched. This path is undoubtedly worth learning from for countries other than Sweden.
If the above trend is extended to the world, a smoke-free society will be more promising. E-cigarettes and nicotine bags can complement each other: the former provides a more intuitive alternative to cigarettes, while the latter has advantages in concealment, taste, and usage scenarios. Only by running multiple product paths in parallel can we push traditional tobacco consumption to zero while meeting the needs of different groups of people.
How to implement this trend in public policies and social culture? The following aspects are worth noting:
First, improve the regulatory system. Sweden has gradually established a system based on age verification, heavy penalties for selling to minors, and clear labeling and packaging specifications in the many years of application of snus. Corresponding policies should also be established for nicotine bags: set an upper limit on content, prohibit marketing to minors, include it in the health reminder system, and provide a channel for compliant product approval.
Second, actively carry out public education. Studies have shown that women tend to seek healthy and clean alternatives, such as nicotine bags or e-cigarettes. This means that public health propaganda should enhance awareness of health risks and convey information on correct alternative paths. The media can cooperate to show successful cases of smoking cessation to break the one-sided concept of “substitution = continued addiction”.
Third, encourage brand self-discipline and innovation. For example, VEEHOO cooperates with market supervision, discloses nicotine content, emphasizes detachable design and replacement of cartridges, and highlights the brand’s environmental awareness. Nicotine bag manufacturers should also refer to this path: innovate biodegradable packaging, launch recycling and replacement discounts, and guide users to properly dispose of waste.
Fourth, promote scientific research and data disclosure. Many Swedish studies support the role of nicotine bags in smoking cessation, such as two-thirds of women who quit smoking every day rely on nicotine bags. Public health institutions should invite scientific research departments to continue to track users’ health changes and publish public data regularly.
Fifth, share international experience. The Swedish model has attracted the attention of the public and academia in the UK, the EU and other places, and believes that its experience is worth promoting. At the same time, the cigarette control strategies of Russia, Norway and other countries can be supplemented with prospects to form a multi-country cooperation mechanism to promote the goal of a “smoke-free society”.
Through the above-mentioned policy coordination, nicotine bags and electronic atomization products may change smoking behavior and reshape the public health landscape. Sweden’s successful case shows that from culture, technology to system, they are closely linked; the rise of the female group also highlights the potential of alternative tools and the power of social change.
In modern society, public health and personal freedom are often regarded as game problems. However, alternative paths provide a new balance point. Electronic cigarette brands such as VEEHOO convey health concepts while reducing tobacco harm through technology and design. The development of nicotine bags also forms a benign interaction between public policies, industrial innovation and social culture.
When we look to the future, perhaps a smoke-free society is not just a goal, but a process jointly shaped by policies, technology, markets and individuals. Electronic cigarettes and nicotine bags are becoming important nodes in this process. The surge in the success rate of Swedish women quitting smoking is one of the evidences; and China’s VEEHOO, or emerging companies in Europe and the United States, will play a greater role in the next stage.
I hope that more countries will experience the “Swedish miracle” in the field of smoking cessation and harm reduction in the future: using multiple alternative tools to help all types of smokers complete the transformation, so that a smoke-free society is no longer an ideal, but a tangible reality. On this road, scientific research, formal brands and responsible supervision will be our most reliable support.
Tags: ceramic atomizer core, underage protection, flavored e-cigarettes, veehoo vape
