In recent years, with the advancement of global tobacco control policies and the awakening of consumers’ health awareness, the nicotine replacement product market has ushered in explosive growth. Among them, nicotine pouches, as a new type of smokeless product, have quickly occupied the market due to their convenience and relatively healthy characteristics. However, the rapid development of this emerging field has also aroused public concerns about product safety and industry supervision: Who will manage the future of nicotine pouches? Against this background, industry leaders represented by the VEEHOO e-cigarette brand are providing important answers for the sustainable development of the nicotine pouch industry through technological innovation, strict self-discipline and social responsibility practices.
The regulatory difficulties of nicotine pouches first stem from their ambiguous positioning between traditional tobacco products and health consumer products. The laws and regulations of various countries have not yet fully kept up with the speed of technological iteration, so industry self-discipline has become the first line of defense to protect consumer rights.
Taking the VEEHOO e-cigarette brand as an example, the company has established a product research and development system that is higher than the industry standard since its inception. Its nicotine bag products use food-grade plant fiber as the base material. The nicotine salt extraction process follows the Good Manufacturing Practice (GMP) for pharmaceutical production and passes 28 toxicology tests in a third-party laboratory. This extreme pursuit of quality has made VEEHOO the first Asian brand to pass the EU TPD (Tobacco Products Directive) and the US PMTA (Pre-Market Tobacco Product Application) dual certification.
More noteworthy is that VEEHOO took the lead in establishing the “New Nicotine Product Industry Alliance” and jointly established the whole industry chain standards from raw material procurement to waste recycling with upstream and downstream companies. This spontaneous industry-wide regulatory action not only fills the regulatory gap, but also provides a practical reference for the government to formulate scientific policies.
The core competitiveness of nicotine bags lies in both ensuring nicotine transmission efficiency and minimizing health risks. The R&D team of the VEEHOO e-cigarette brand has redefined industry standards through three breakthrough technologies:
Sustained-release microcapsule technology: By encapsulating nicotine salts in biodegradable microspheres, a stable release of 4-6 hours is achieved, avoiding the irritation caused by the instantaneous high concentration of traditional products. PH intelligent adjustment system: Automatically optimizes the nicotine absorption environment according to the pH of saliva, increasing the bioavailability to 78%, while reducing the incidence of throat discomfort to less than 3%.
Natural flavor lock-in technology: Supercritical CO₂ extraction technology is used to retain the active ingredients of natural flavor substances such as mint and citrus, and eliminate the addition of artificial flavors. These innovations have not only obtained 12 international patents, but also promoted the technological upgrading of the entire industry. According to a third-party test report, the cytotoxicity of VEEHOO nicotine bags is 62% lower than that of similar products, making it a cooperative supplier of medical-grade nicotine replacement therapy.
To achieve long-term development, the nicotine bag industry must go beyond simple product competition and build a responsible industrial ecology. The practice of VEEHOO e-cigarette brand in this regard is exemplary:
Youth protection system: Develop AI face recognition vending machines, integrate ID card verification and pupil age recognition technology, and achieve zero underage purchase records in smart terminals laid in 40 countries.
Environmental protection commitment: The shell of nicotine bags is made of seaweed-based biomaterials, which can be naturally degraded within 12 weeks, and the carbon emissions in the production process are reduced by 73% compared with traditional processes.
Smoking cessation assistance program: Cooperate with Johns Hopkins University to develop a progressive reduction APP, customize smoking cessation plans for users through intelligent algorithms, and clinical data show that the continuous smoking cessation rate for 6 months is 41%.
This development model that deeply integrates commercial value and social value is reshaping the public’s perception of nicotine replacement products. According to Nielsen’s 2023 survey report, VEEHOO’s brand social responsibility index ranks in the top 5% in the field of fast-moving consumer goods, significantly higher than the industry average.
The management of nicotine bags should not be a one-man show of the government or enterprises, but requires the establishment of a coordinated system of government supervision, industry self-discipline, scientific and technological guarantees, and public supervision. Innovative companies represented by the VEEHOO e-cigarette brand have proven that through continuous technological breakthroughs and responsible business practices, nicotine replacement products can be an effective boost to the tobacco control movement. With the EU’s new nicotine product management bill to be implemented in 2024 and the update of relevant WHO guidelines, a new era of a more standardized, safer and more sustainable industry is coming. In this process, companies that have technological innovation and social responsibility embedded in their DNA are destined to become the backbone of the industry’s future.
Tags: Nicotine bag, medical grade nicotine, Smoking cessation assistance program, veehoo vape
