On the evening of March 12, the WeChat Security Center issued the “Governance Announcement on the Release of Contraband Sales Information on WeChat Personal Accounts” stating that in order to regulate the information release behavior of WeChat personal accounts and protect the information security and legitimate rights and interests of WeChat users, any WeChat personal accounts that publish, display, and disseminate various types of contraband sales information will be treated as violations by the WeChat team in accordance with the requirements of relevant national laws and regulations, as well as the provisions of the “Tencent WeChat Software License and Service Agreement” and “WeChat Personal Account Usage Specifications” Depending on the severity, a stepped punishment will be adopted: for illegal content, the content will be deleted as soon as it is discovered; for illegal accounts, the WeChat account will be warned, restricted or prohibited from using some or all functions, account blocked or permanently blocked depending on the circumstances.
The announcement disclosed that WeChat personal accounts are not allowed to publish, display, or disseminate various types of contraband sales information, including but not limited to the following examples:
- Illegal release of drug or medical device promotion content
- Tobacco and vape promotion
- Sexual health products and other black categories
- Aphrodisiacs and other controlled drugs
- Black and gray products such as plug-ins and fake certificates
- Pornographic and pornographic content
- Imitation guns, bows and arrows, controlled knives, air guns and other lethal weapons
- Illegal credit content
WeChat Security Center reminds: It is illegal for users to publish illegal and contraband sales information through Moments, video accounts, live broadcasts and other online forms; help friends forward and promote illegal and contraband products in Moments and WeChat groups. Once problems arise, the seller , and those who forward it will be subject to administrative penalties.
At the same time, users are also requested to cherish the right to use their WeChat accounts and not violate existing laws and regulations during use. The WeChat Security Center will handle violations in accordance with relevant laws, regulations and user agreement rules, and cooperate with the competent authorities to safeguard the legitimate rights and interests of WeChat users and other entities.
The WeChat team calls on users to cherish the right to use their WeChat accounts, strictly abide by laws and regulations, follow the user agreement, and never engage in illegal activities. The WeChat Security Center will handle violations in accordance with laws, regulations and user agreements, and cooperate with the competent authorities to safeguard the legitimate rights and interests of WeChat users and other entities.
As an vape company, Veehoo vape and other companies can take some measures to ensure that their promotional activities are compliant, such as complying with laws and regulations, establishing compliance promotion guidelines, actively cooperating, and complying with WeChat regulations.
Comply with laws and regulations:
Veekoo vapes and other vape companies should first comply with national and regional laws and regulations and ensure that product promotion activities comply with relevant regulations. This includes compliance with tobacco product advertising regulations, vape regulations, and online advertising regulations. Enterprises should carefully evaluate product promotions to ensure that the promotion content does not violate laws and regulations, and publish compliant information on platforms such as WeChat.
Establish compliance communication guidelines:
Veekoo vapes and other vape companies can develop internal publicity guidelines to clarify the norms and restrictions of publicity activities. The guidelines should include specific guidance on promotional content, channel selection, promotional language and format. By establishing compliance communication guidelines, companies can ensure that promotional activities comply with legal and regulatory requirements while delivering accurate and objective information.
Actively cooperate and comply with WeChat regulations:
As an important social platform, WeChat has a broad user base and influence. Veekoo vapes and other vape companies should proactively cooperate and comply with WeChat regulations and not publish contraband sales information. Enterprises can maintain communication with the WeChat team to understand the latest regulations and requirements, and adjust their publicity strategies based on announcements issued by the WeChat Security Center.
Explore other compliance communication channels:
In addition to WeChat, Veehoo vapes and other vape companies can explore other compliant promotion channels to convey product information and brand concepts. This includes partnering with other social media platforms, leveraging your own website and blog, participating in industry exhibitions and events, and more. By running campaigns on compliant promotional channels, businesses can better communicate with their target audiences and increase brand awareness.
In conclusion:
Veehoo vapes and other vape companies should actively regulate their promotional channels to comply with WeChat regulations. Complying with laws and regulations, establishing compliance publicity guidelines, actively cooperating, and complying with WeChat regulations are key steps for companies to standardize their publicity channels. By ensuring that promotional activities comply with laws and regulations, establishing internal guidelines, actively working with the WeChat team, and exploring other compliance channels, Veehoo vapes and other vape companies can better comply with WeChat regulations and protect users’ information security and legitimate rights and interests. At the same time, this is also an important measure for enterprises to establish a good image and convey positive values. Only by regulating their own behavior can vape companies achieve long-term development and user trust in the highly concerned vape industry.
Tags: vape promotion specifications，WeChat announces user code of conduct，WeChat bans vapes，veehoo vape
